Quartier Elbblick is a fictional new-build project in Hamburg’s HafenCity area: 84 apartments from two rooms to penthouse, a roof garden, underground parking and a KfW 40 energy standard, with move-in planned for summer 2028. The demo shows how a property developer can sell off-plan – before a single apartment exists – by making prices transparent, letting buyers shape their own apartment and guiding them to a sales appointment.
The problem this website solves
Buying an apartment that is not built yet takes a lot of trust. Buyers worry about hidden costs, payment risk, delays and whether the finished home will match the brochure. A typical developer site shows renderings and a contact form. This design replaces uncertainty with clarity: live availability, honest price tables, a configurator that shows the final price and answers to the legal questions buyers really have.
Key features in detail
1. Apartment configurator with live price
The centrepiece is a configurator for an example three-room apartment (82 m², 4th floor, Elbe view, base price €739,000). Buyers tick upgrades in three groups – Interior (oak parquet €6,200, premium bathroom €8,900, designer kitchen €18,500), Comfort (smart home package €4,900, electric blinds €3,800, cellar room €3,500) and Outdoor (underground parking with wallbox €39,000, bike room included) – and the purchase price updates instantly, together with a note about purchase costs and the absence of an agent fee. With the pre-selected items the total is €748,700. Buyers who have built “their” apartment are far more likely to reserve it.
2. Availability by unit type
The apartment section shows what is still on offer: 2 rooms (52–64 m², 12 left, from €449,000), 3 rooms (74–89 m², 14 left, from €649,000), 4 rooms (98–118 m², 8 left, from €895,000) and penthouses (148–176 m² with a 60 m² roof terrace, 4 left, from €1,890,000). A hero counter – “38 / 84 still available” – creates honest urgency without pressure tactics.
3. Sales lounge booking
Visitors book a one-hour sales lounge visit with VR tour, a 30-minute video consultation, a 45-minute site tour with a hard hat or a free financing check with a partner bank. They state which apartment type interests them and whether they want to live in it or invest, then receive an instant confirmation. The page also promises a four-week free reservation and floor plans before the visit.
4. A buyer FAQ that removes fear
The FAQ explains payment in seven stages as construction progresses under the German MaBV regulation, purchase costs (5.5% transfer tax in Hamburg plus about 1.5% for notary and land register, no agent fee), KfW 40 subsidised loans, and what happens if construction is delayed. Together with buyer reviews (4.7 / 5 from 46 buyers) and a sales team introduced with languages spoken, it makes a large purchase feel safe.
5. Live opening hours and directions
The sales lounge section shows whether it is open now, how to get there by U-Bahn and notes Saturday walk-in visits.
Design and technical details
- Modern teal colour scheme with the Sora typeface – calm, architectural and premium.
- Responsive layout tested for phones, tablets and desktops.
- GDPR consent in every form and a clean, fast front end.
Who it is for
Property developers, project marketers, builders and housing companies that sell apartments or houses before completion and want buyers to book a sales appointment with a clear idea of price and options.
What you get when you order
We adapt the concept to your project: your unit types, prices, upgrade options, timeline and legal notes. Our terms are built to reduce your risk:
- 50 / 50 payment – 50% to start, 50% only after you approve the finished site.
- Risk-free first draft – not happy with the first design? Your deposit is refunded.
- You own everything – design, code, content and admin access.
- Reply within 24 hours from your direct project lead.
Simple sites can start with our fixed-price Business Website Starter (USD 990, 14 days). A configurator like this one is scoped individually; you receive a written proposal with deliverables, milestones and price before work begins.
Frequently asked questions
Can the configurator handle several apartment types? Yes, each type can have its own base price and options.
Can the availability counter be updated easily? Yes, units and prices can be managed from an easy-to-edit admin area or a simple data file.
