Blau Kaffee is a fictional specialty coffee roastery and café in Leipzig: single-origin beans roasted twice a week in the back, cakes baked every morning, brunch at the weekend and small-group coffee classes. The demo shows how a café can use its website to do three things that matter – sell coffee faster, fill brunch tables and sell classes and beans on top.
The problem this website solves
A café’s busiest moments are also its weakest: queues at the counter in the morning rush and full tables at the weekend with people turned away. Meanwhile, the extra products – classes, beans, cakes to take home – are rarely visible online. This design lets customers order ahead and collect in about ten minutes, book weekend brunch tables and discover classes without calling or leaving a message.
Key features in detail
1. Order ahead for pickup
The order builder lists drinks, bakery items and beans in three groups. Coffee includes a flat white (€3.60, oat milk free), a cappuccino (€3.40), a V60 filter from Ethiopia (€4.20) and an iced latte (€4.10). Bakery offers a cinnamon bun (€3.20), vegan banana bread (€3.40) and sourdough toast with house-made jam (€4.50). Take home sells 250 g of house-blend beans (€9.90). Customers tick what they want and the total updates live – for example, a flat white and a cinnamon bun come to €6.80. They pay at the counter or with the app, the order is held for 20 minutes and the café avoids both queues and cash handling. For commuters, this is a reason to choose the café every morning.
2. A menu that sells coffee culture
The menu section presents espresso drinks (from €2.60), hand-brewed filter coffee from Ethiopia, Colombia and Kenya (€3.40), weekend brunch (from €9.50, until 15:00), daily cakes (from €3.20), beans to go (from €9.90) and classes (€45). A note says all milk alternatives are free and most cakes are available vegan – a detail guests notice and share.
3. Brunch tables and classes
The booking section offers a brunch table (Saturday and Sunday, held for 15 minutes), a latte art class (€45, two hours), a home brewing class (€45, 90 minutes) and a free Friday cupping session. The page also says which tables are laptop-friendly on weekdays and that classes include coffee and cake. A reminder is sent the evening before, which cuts no-shows.
4. Team, reviews and FAQ
The team is introduced with a roaster, a latte-art champion and a baker. Reviews (4.8 / 5 from 1,120) mention ordering ahead on the way to the tram and the cinnamon buns that sell out by 11. The FAQ answers weekday Wi-Fi, free oat milk, dogs (welcome, with water bowls) and online bean sales shipped within Germany every Tuesday and Friday.
Design and technical details
- Distinctive cobalt-blue palette, a variable display font and arch-shaped images – modern and memorable, not the usual brown café look.
- Live opening status, tram directions and weekend brunch note.
- Mobile-first design for ordering on the move, and GDPR consent in every form.
Who it is for
Cafés, coffee roasters, bakeries, brunch restaurants, juice bars, patisseries and any food business with a pickup counter, weekend rush and add-on products.
What you get when you order
We adapt the demo with your menu, prices, opening hours, products, photography and brand colours. Our terms keep your decision low-risk:
- 50 / 50 payment – 50% to start, 50% only after you approve the finished site.
- Risk-free first draft – if the first draft is not right, your deposit is refunded.
- You own everything – design, code, content and admin access.
- Reply within 24 hours from your direct project lead.
For a simple café site, our Business Website Starter (USD 990, 14 days) can be enough. Order-ahead logic and online payment are scoped individually, with a written proposal of deliverables, milestones and price before any work begins.
Frequently asked questions
Can orders really be paid online? Online payment can be integrated and quoted after a short review.
Can we sell beans online? Yes – an online shop can be scoped separately, see our online store demo for inspiration.
